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Pragmatic Marketing A framework for a pragmatic approach to marketing focuses on delivering products that customers want and analyzing their needs. It involves interacting with customers, designing an idea for a product prototype and then testing the product with them to ensure it meets their requirements. The process continues throughout the entire life cycle of the product. One method flirts with relativism, implying that truth is not as crucial a philosophical concept as it has been considered to be. One approach is more cautious when it comes to using relativism and focuses on the speech-act project and its justification. Track and trace Track and trace is a crucial supply chain management tool that enables businesses to know the location of products at all times. This information allows businesses to improve their logistics workflows, decrease expenses and time. In find out this here , it helps them improve efficiency and quality. It also helps reduce the need for manual inventory checks and counts. It also helps to avoid production interruptions due to inadequate or poor quality raw materials and appliances. During the outbreak, many businesses realised that they lacked complete visibility of their supply chains. This has led a surge in demand for smart, scalable, track and trace technology that can provide more accurate and reliable data about the performance of the supply chain. These new technologies could make supply chains more resilient to disruptions in the future and safeguard the health of consumers. One method to improve your company's track and trace capabilities is to upgrade your CMMS software to include a serialisation feature. This will ensure that each item has a unique identifier that can be recorded and tracked in real-time. This will also aid in meeting the strict regulations, such as ones related to food safety. Using a digital platform like MaintainX which is integrated into your CMMS software, allows you to access and analyse the data through a simple interface. It is easy to become confused by the term “track and trace” because it resembles “follow the trail”. However, it is a completely different method that records the path of a vehicle or asset. All parties in the supply chain have access to this information, including customers. This gives the client more confidence in their delivery and lets them know whether the item was damaged or lost in transit. Most parcels that are sent today are scanned digitally at every step of the shipping process. The information is later made available online, allowing customers to see the status of their shipment anytime. Both the carriers and customers will enjoy a better shipping experience. This allows them to offer the service at a cheaper cost. Counterfeit detection Counterfeiting and diversion of grey market funds cost businesses trillions of dollars every year1. It tarnishes brands' reputations and weakens trust among consumers and in the case of medicines and food, poses danger to public health. To combat this scourge, real-time item-level tracking is essential. However, due to costs, digital authentication has typically been reserved for products with high value. Pragmatic's renowned visual detection technology powers a variety of counterfeit prevention tools that work to safeguard your business. It is built on the Visual-AI stack, which offers the ability to scale and adapt to changing counterfeit detection for your marketplaces and platforms. Our solution is fast, precise and simple to use. It detects and identifies the various types of fake documents, from digital images to “paper” banknotes. The system examines various aspects like watermarks and microprinting to verify that your goods are genuine. You can ensure your customers' safety as well as ensure that your products meet the necessary standards. This will boost the profits you earn and boost confidence of your customers. The system is also mobile and can be utilized at any point of sale.